Mobile Boutique BB Lane is Bypassing Expectations

As a mobile fashion peddler, Breanna Bisch favors conservative styles.

photo by DESIRée Gardner


When Breanna Bisch moved to Panama City Beach two years ago, she didn’t know she would redefine street style.

Owner of BB Lane, a traveling boutique, Bisch loads her smocks, frocks and heels into a florally decaled box truck.

Its destination? The Grand Lagoon Farmer’s Market, local festivals and your driveway, to name a few.

“I’ve always been a free spirit,” Bisch admits.

“I loved the idea of being able to travel more and have freedom in my career. I was just sitting around one day thinking I wanted to be able to do something for both myself and my customers — if they needed something, I wanted to be there.”

The idea stemmed from a traveling boutique that was just revving up in Bisch’s hometown of Springfield, Illinois.

It was there she obtained a cosmetology license at the University of Spa & Cosmetology Arts, because she had long aspired to be a professional hair stylist.

While she flourished as a shift leader at a Springfield salon for a while, the Prairie State’s monotonous winters began to dull her shine.

She and husband D.J. Bisch, flew south to Panama City Beach less than two days after they tied the knot in 2016.

The couple had vacationed there for years and knew the Florida sun would ensure they thrived.

As neither Breanna nor D.J. had yet secured a job, diving into entrepreneurship was, well, scary.

“Once we had the truck, I didn’t know where to go from there,” she recalled.

“Yet, we opened not a month later. It was a whirlwind, renovating the truck and getting the proper licensing for mobile vending … then going to market to buy for the store. My mom moved here, too, and I can’t thank her enough for guiding me through the business side of things.”

Mom also gets credit for Bisch’s own fashion sense, as well as the styles you’ll find on the racks of BB Lane.

“There are a lot of women in my life whom I look up to. The relationship that you build with someone influences your fashion, too,” she said.

“I grew up in a small farming community, so my great-grandmas, grandmas and mom have impacted the way I dress more than anything else.”

All of them led with beauty and grace, so you won’t necessarily find the most avant-garde, edgy pieces within the truck.

Conservative, classic polish reigns here, providing something for the whole family.


“When moms and daughters can shop together, it’s a great experience,” Bisch said.

“If they’re able to go to the same place and find something they both love? That’s something that’s really important to me.”

It means offering plenty of variety. While other boutiques may limit their selections to coastal-casual wear or dressy apparel, Bisch is always on the lookout for versatility.

“When you’re on vacation, you want to dress for the beach, but when you go back home, I want you to still be able to wear what you bought, no matter where you’re from,” she said.

“When people ask you where you got your top, you can say you got it from a truck on the beach!”

That’s not to say seaside living hasn’t influenced Bisch and BB Lane’s style. In Illinois, summers were static as far as temperature and humidity went.

So long as you layered — and had a tank top to which to ››  strip down — you could successfully combat the heat. Dog days here, she said, are a different story.

“I’ve completely shifted to lightweight, airy fashion that you don’t have to layer,” Bisch said.

“It’s changed my life … you really have to think about what you wear every day when you live on the beach. It’s fun to stay casual but also have plenty of opportunities to get dressed up.”

Those opportunities are found in the numerous festivals and private events that dot the coast, and BB Lane is always eager to make the trip.

Some of the most memorable expeditions have traversed the grounds of the Junior League of Panama City’s Holly Fair, the Boggy Bayou Mullet Festival and North Florida Wildflower Festival in Blountstown.

“I love the fact that I never have to stay in one place. I’m always booking different events and can set up my own hours,” she said.

“If someone calls me and says they feel like shopping tonight, I can go and meet them.”

Bisch doesn’t ever think she’ll go the route of a traditional, brick and mortar store. Her passion lies in the unique experience.

“The truck is only 100 square feet, so when a family comes in, it’s almost private,” she said.

“I get to meet so many people from all over the place, and it’s rewarding to see them love and appreciate what I’m doing as much as I do.”

Categories: Citizen of Style, Shopping