Grand Boulevard Happenings

New stores join a unique mix of businesses
Johnnie O

The 30A region has experienced exponential growth and popularity in recent years, leading to a proliferation of new places to shop and dine.

That is especially true at Grand Boulevard, which has added noteworthy local and national businesses in the last three years, many of which are first-to-market retailers.

“As the area becomes more known and popular, we continue to attract a mix of stores like no other shopping destination in the region,” said Stacey Brady, marketing and communications director at Grand Boulevard. “We have something for everyone — the locally owned shops you can’t find anywhere else and the national retailers that local residents are happy to enjoy.”

With your next visit to Grands Boulevard in mind, check out the following lists of businesses added in 2022 and those that will be arriving this year.

New in 2022

Adrianne Brackett, owner of Pure & Couture Salon in Destin, opened her second salon, Pure Collective Salon, in Grand Boulevard. The knowledgeable staff specializes in colors, cuts, hair extensions, lash extensions, facials and makeup services. The salon’s preferred brands include Oribe, Loreal Professional and Kerastase.

Pure Collective

Pure Collective Salon

Rose & Co. brings the concept of a European flower market to the coast. The specialty store allows customers to make selections by the stem or arrange bouquets. The boutique makes for the ideal gift spot with items such as luxury candles, beauty products, home furnishings, accessories and more.

Trending jewelry line Kendra Scott opened its doors in Grand Boulevard last Spring. This location features a Color Bar, which provides customers with the opportunity to design their own jewelry with the company’s trademark colorful stones, genuine materials and fashion forward designs.

Accessories lovers continue to delight with the addition of KREWE, a designer eyewear brand, which has established a tiny house location near the entrance of Grand Park. Each pair of glasses, featuring eye-catching prints, cool colors and funky frames for both women and men, is handcrafted at the headquarters in New Orleans.

An ever popular brand in the region, Southern Tide, opened and offers classically cool designs for those who desire an active lifestyle from boat to dinner. The retailer offers duds for the whole family, boasting exceptional craftsmanship in apparel for men, women and children.

For men who gravitate toward timeless pieces, Johnnie-O is a store to check out. The brand markets itself as East Coast prep meets West Coast casual and features your next favorite polo, golf attire, swimwear and stylish footwear.



Happening in 23

In 2023, Grand Boulevard is excited about the addition of Stallworth, a company run by fourth-generation Memphis retailers with a particular love for 30A. The company has a unique business model, offering in its store brands such as All Birds, Rothy’s and Jo Malone that were previously available only online.

Faherty clothing is ideal for the coastal lifestyle, making it an appealing addition to Grand Boulevard’s roster. It is committed to quality and comfort. Think roomy sweaters, relaxed plaids, breezy button downs and pretty sundresses, all in soothing hues. With a mission of offering only environmentally friendly and sustainable clothing, the store offers organic cotton, ethically sourced cashmere and recycled polyester, linen and hemp.

For the home renovation lovers, McNeil Palm is introducing their Hunter Douglas by McNeil Palm showroom at Grand Boulevard. Many homes throughout 30A have trusted McNeil Palm with their window coverings, awnings and design. Now, options are expanding with this special partnering with preferred vendor Hunter Douglas.

Shoppers get hungry for more than bargains. BrickTop’s is joining the many delicious dining options available at Grand Boulevard’s Town Center. American cuisine with a strong following, BrickTop’s has menus for lunch, brunch, dinner, sushi and drinks.

Ohana Day School has chosen Grand Boulevard as a fitting home for their second location. Much like its original location in Inlet Beach, the Ohana Institute will provide a premier day school by fostering an inclusive and creative learning environment for all. Ohana believes in learning through social, emotional, physical and intellectual pursuits that are tailored to each child’s interests.

“In its 17th year, it’s really exciting to see all the energy and attraction that Grand Boulevard continues to gain,” said Brady.

Categories: Sponsored Content