A New Docuseries Debuts Season Three
From behind the scenes of E. F. San Juan’s fourth-generation custom moulding, millwork and cabinetry shop in Youngstown, Florida, comes a dynamic video series, Real Wood. In its third season, Eddie San Juan, E. F. San Juan’s operations manager, hosts the show. His family has owned and operated the business since 1976. The show explores luxurious custom homes and community spaces in the 30A area of Florida and beyond, made with building products crafted by the team at this state-of-the-art woodworking facility and thriving family business.
E. F. San Juan operations manager Eddie San Juan on set at ZUMA Wellness in Alys Beach, Florida, to film an episode for the company’s video series, Real Wood. Photo by Jordan Staggs
Eddie San Juan launched Real Wood with a focus on the workshop’s behind-the-scenes workings. In season one, he shared woodworking tips and tricks, while season two saw him venture into the field to explore the installation of the shop’s work in various settings. In the newly released season three, the show takes viewers on a journey through some of the most stunning and iconic places in the heart of Florida’s Emerald Coast, showcasing E. F. San Juan’s custom millwork, woodwork and more.
“It’s incredible to see our work installed and enjoyed by so many people in the community,” shares Eddie. “Season three of Real Wood brings a unique perspective to the show. Much of the work we do is in private residences, so it’s an amazing experience to see the finished products installed and in use.”
Season three features a variety of unique locations, including the ZUMA Fitness and Wellness Center at Alys Beach, where viewers can see the custom architectural millwork that adds to the facility’s serene ambiance. The series also explores the creation of custom Seaside Prize box enclosures for the Seaside Prize Keys gifted to the winners of this award for outstanding contributions to town planning and architecture. The boxes were handcrafted by E. F. San Juan’s founder and CEO, Ed San Juan (Eddie’s grandfather).
In Surf We Trust is a nautical-themed family home in Seaside, Florida, which includes extensive millwork, trim, stair parts and more by E. F. San Juan. Look for it in season 3 of Real Wood!
Additional episodes visit The Chapel at Seaside, renowned for its stunning architecture and storybook weddings, and In Surf We Trust, a beautiful legacy residence in the heart of Seaside, with many curved accents and spectacular spaces.
Real Wood showcases the incredible craftsmanship that has been a hallmark of the San Juan family’s business for decades. Follow along at efsanjuan.com or E. F. San Juan’s YouTube channel and social media platforms (Instagram: @e.f.sanjuan) for more insights into the craftsmanship that brings life to homes, spaces and places.
The series is produced by The Idea Boutique, a full-service marketing agency located in Santa Rosa Beach, Florida.
Visit EFSanJuan.com or follow on Instagram @ e.f.sanjuan to see more projects.
