2024 Women’s Profile: Gulia Metcalf, Owner, Pink N Blue Avenue
In all that she does, Gulia Metcalf hopes to be an inspiration to her children. Knowing they are always watching her, she seeks to be a good mother, a successful business owner and an avid humanitarian. Metcalf is no stranger to hard work and determination.
Hailing from Russia, she holds degrees in political science and management. She decided to leave her homeland to live in America, a country whose language she did not speak and where she had no family ties.
To best learn the language and get to know the Destin community, she traded a political science background for customer-facing industries such as retail, restaurants and real estate offices. Unsure which path she would settle on, she knew she enjoyed serving and helping people.
When Metcalf had children, she became interested in a career that would allow her to further connect with her children and the community they lived in. Amid frustration with big-box children’s clothing retailers, Metcalf began envisioning a solution — opening Pink N Blue Avenue simply made sense. In 2024, the store will celebrate its 10th year.
Pink N Blue Avenue is a destination store for those who seek the tangible — to be able purchase high-quality products available locally and interact with sales staff.
“I want our customers to feel like more than just a transaction — I want them to feel a real connection based on trust and care while receiving high-quality products,”
said Metcalf. “Getting to know people, understanding their stories, their families and being able to serve them brings me genuine fulfillment.”
While the customer interaction is where Metcalf thrives, she also enjoys learning the latest trends, managing the social media platforms and finding the best products possible for children.
In July of 2023, Metcalf started the Dream Big Foundation, a nonprofit dedicated to supporting local youth activities, with plans to offer scholarships to families in need.
This endeavor was inspired by her own two children, Gigi and Gregory and by the many families she connects with at the boutique and through her real estate career. While she enjoys the store, real estate allows her to further get to know the market and connect with the different communities throughout Destin.
In her downtime, Metcalf enjoys reading, jogging outdoors and creating cherished memories with her kids whether playing board games, cooking together or exploring new destinations through travel.
“I wholeheartedly believe that by supporting, listening and standing by each other, we grow stronger together,” said Metcalf. “I strive to remind everyone, just as I do my daughter daily on our way to school — dream big, sis!
You’ve got it!”
Pink N Blue Avenue
4339 Legendary Drive, Destin (Destin Commons) | (850) 424-5707
