2024 Women’s Profile: McCaskill & Company
Jewelry often represents an important moment in time — selecting an engagement ring, honoring 50 years of marriage, gifting the watch he’s always wanted for his birthday, a young girl’s first pearl earrings. To witness these moments is why being a part of McCaskill & Company often feels like a daily celebration.
“People often purchase jewelry to celebrate occasions in their lives, and it’s an honor to be a part of their joy and know that our store becomes a part of their memory of the occasion,” said Carolyn Brigman, vice president of McCaskill & Company.
McCaskill & Company has been a part of making memories since their founding in 1994. While the store was opened by Bill Campbell, the name was inspired by a woman, his grandmother, Gussie McCaskill Campbell, who loved fine jewelry — an appreciation Bill also gained.
While Bill opened the designer jewelry and luxury watch gallery as the sole employee, his wife, Elizabeth Campbell soon joined as co-owner. The couple would work to build to a team of 18, including their daughter Carolyn Brigman. Recently, Bill has retired, leaving Elizabeth and Carolyn at the helm.
Elizabeth and Carolyn are quick to recognize that it is the team they surround themselves with who create outstanding customer service experiences that have landed them on Best Jewelry Store lists with Emerald Coast Magazine throughout the years.
“As a family-owned business, the culture of our staff is very family-oriented, which causes customers to feel that warm welcome,” said Elizabeth Campbell.
Entering the store is like stepping into a living room, a decision that was intentionally made since jewelry stores can feel intimidating. This detail, alongside the staff’s hospitable nature, leads to a no-pressure experience that can solely focus on what the client is seeking for a piece of jewelry.
The ladies of McCaskill are as diverse as their positions with the company, hailing from a variety of backgrounds — nursing, banking, education, retail and more — and uniting as extensively trained experts with a love of being surrounded by beautiful jewels each day.
In the spring of 2024, McCaskill will be expanding with an addition that will allow for both Rolex and David Yurman buildouts, a dedicated service department, a larger showroom and expanded parking areas.
They plan to continue and increase the charitable donations they make each year to local charities. Over the years, they’ve given back to over 50 different nonprofits.
“I’m proud of how we’ve grown and continue to grow,” said Brigman. “We put our whole hearts into this business and carefully think through each decision in order to continue toward betterment for our community and customers.”
13390 Highway 98 W., Destin | (850) 650-2262
