What’s In Store?
A roundup of retail happenings throughout the Emerald Coast

BECASA
Created by Emily Raffield, BECASA launched in 2018 with two flagship stores in Apalachicola and Inlet Beach. The clothing line is inspired by Old Florida with classic shapes, clean lines, natural fibers, and beautiful prints and fabrics. Each piece promotes ease and comfort with a lived-in, coastal, clean look.
» The coolest summer color is teal. The Le Paradis print comes in the Sophie top and Resort Maxi dress. Dressed up or down, the long-length Sophie top with ruffle sleeves pairs well with jeans or slim white trousers. The Resort Maxi has a tailored mandarin collar and banded sleeves with a full skirt, making it a breezy, feminine look.
» The Cabana Dress in Citrus Flower print is long and loose-fitting, ideal for transitioning from the beach to dinner. Wear with sandals and a raffia bag by day and chunky heels and gold jewelry by night
» Summer can be cozy too, especially with the Hi Lo Tee and Cotton Regatta Pant in Tidal Foam print. Lightweight and breathable, this ensemble might become your coastal favorite.
» A cinched-waist shirtdress is the ideal office staple. The Cotton Shirt Dress in Coral Bloom exudes elegance in form and whimsy in print.
Love + Grow Clothing Co.

Photo courtesy of Love + Grow Clothing Co.
Love + Grow Clothing Co. started in 2017 as an e-commerce business and grew to a nationally recognized children’s clothing boutique. In 2021, Lindsey and Nick Smith opened the first retail store in front of their warehouse. By 2023, the couple sought a larger, bustling location and opened a new store in Santa Rosa Beach. The new store is centrally located between Seagrove and Watersound Beach where the couple’s two brands, Love + Grow and Smith Coastal, can be purchased in-store.
From formal dress to everyday basics to matching family fits, Love + Grow has the outfit for you and your littles. Each week, they launch new products or prints, including swimwear, knits and everyday styles.
Shop Sandestin

Photo courtesy of Island Clothiers
Elevate your summer style and swimwear at Barefoot Princess and Island Clothiers at Sandestin Retail.
Start at Island Clothiers with a playful and feminine swimsuit from Show Me Your MuMu that effortlessly combines fashion-forward design with bright and sunny color palettes.
After the beach, switch the swimsuit for a cute Show Me Your MuMu matching set. The vibrant, eye-catching print will surely be asked about on your next tropical getaway, sunset soiree or happy hour with the girls.
Then, head to Barefoot Princess for a must-have summer sundress. Lily Pulitzer dresses evoke the essence of summer with colorful pastels and bright and bold floral patterns.