Finding Solace & Inspiration in Nature

As an artist, creator and human, Jennifer Albert has long sought nature as a source of refuge and inspiration. Nature has been a guiding and healing force in her approaches to life, business and interactions with her clients and community.

In March 2020, she experienced a moment of immense pride when Forbes magazine published an article featuring the hard work and dedication she poured into opening her Soho, New York City salon, a space designed to support independent beauty and wellness brands. Sadly, that joy was quickly eclipsed by a global pandemic, leading to worldwide shutdowns and indefinitely closing her salon’s doors.

During this time, Albert retreated to her home in Santa Rosa Beach. Amidst tranquil nature walks, the soothing presence of local waters and the supportive community, she found a sanctuary that ignited her visions and fueled her pioneering spirit.

Opening her New York salon had been a daunting task that she was proud of, but she realized a beautiful opportunity awaited her in her Santa Rosa backyard. During the pandemic and beyond, the area welcomed new residents and became a vibrant community.

With a reframed mindset, Albert invested her time and talents into her Santa Rosa Beach salon, JA 30A Salon and her beauty line, JA Essence Beauty.

“This revelation prompted me to rebrand and refocus my efforts, offering a unique one-on-one concierge experience to heal and soothe the community with my skills and talents honed over years of working in metropolitan cities, corporate salons and boutique salons,” said Albert.

Photo by Sean Murphy

Albert, who has long known the importance of self-care, wanted to extend caring for the hair, skin and immune system to her clients. At that time, the JA Essence Beauty line was in its infancy, comprising just three products.

“Inspired by the healing power of nature, I set out to expand the line, aiming to offer a complete home and travel set for my clientele and wholesale opportunities,” said Albert.

“My deep connection to nature drove me to create products that harness nature’s ingredients to heal the skin and bolster the immune system.”

While the plants, animals and stunning landscapes of the Emerald Coast are her constant muse, so are the people who live there. Albert highly values the numerous collaborations she has with local entrepreneurs, artists, creators and business owners.

“Santa Rosa Beach has not only been my home but also the foundation of my vision for JA Essence Beauty. I am committed to using my platform to promote healing, wellness and the importance of nature in our lives.”

JA 30A Salon

52 Georgie St., Santa Rosa Beach

(646) 359-9849  |   ja30asalon.com