Blooms for Benefit
Fisher’s Flowers bring beauty to community causes
While vacationing in Italy, Grove Fisher became enchanted with the striking, romantic flower carts populating the piazzas of Rome.
Her fiance at the time, now husband Adam, turned to her with an idea to recreate such a business model along the picturesque beaches of their home in Walton County.
The Fishers who worked at Cafe Rendezvous, a restaurant in Seaside, began honing their skills by creating floral arrangements for their bars and dining areas. The passion flourished, and soon they began providing the same service for other eateries and hotels along Santa Rosa Beach.
“We grew organically,” says Fisher who started Fisher’s Flowers almost 18 years ago. “We were literally ordering flowers and making these arrangements out of our kitchen. Then, we floated back to our dream of a beachside flower cart.”
Because Walton County had a policy that, at the time, didn’t allow for businesses with non-permanent buildings, the couple turned to brick-and-mortar in the form of a little cabin in Grayton Beach. Though not what they had envisioned, a beautiful journey took root.
Fisher’s Flowers became a recommended vendor for most of the communities along 30A that host weddings and events year-round. They soon excelled by working closely with their clients to create the floral aesthetics for the weddings of their dreams.
About eight years ago, Fisher says, their focus began to shift. “Both my husband, Adam and I have a real commitment and desire to contribute to the community,“ she says. “We started devoting our energy to many of the nonprofit organizations we felt best benefited our area. We began working with these organizations to design their festivals and events in order to maximize their fundraising opportunities.”
Together, the Fishers became the design and event planning team behind some of the county’s biggest celebrations benefiting causes such as Alys Beach Foundation’s Digital Graffiti, 30A Wine Festival, Cultural Arts Alliance’s 30A Songwriters Festival, and the Destin Charity Wine Auction Foundation’s annual auction and patron dinners.
Fisher is honored to be on the Board of Directors for the Point Washington Medical Clinic and is very proud of the work the clinic is doing to serve the under and uninsured citizens of Walton County.
Working about 10 of these a year, the Fishers have honed their craft of one-on-one collaboration, nurturing design befitting of these themes and brands, and fostering strong community relationships. Now, they are ready to expand their footprint.
“We are proud to be working this year with the Sacred Heart Foundation of Pensacola in bringing to life their first wine festival this March benefiting the children’s hospital,” Fisher says. “Growing something from the ground up is tough, but utilizing our 18 years of experience and being a part of an area whose people continue to show up for one another to help sponsor and volunteer for these special causes is what makes our job rewarding.”
“We are excited to continue growing by helping others meet their goals and we look forward to seeing the benefits of these events come to fruition for the betterment of our communities.”
Fishers Flowers
(850) 368-5642
