What’s In Store?
A roundup of retail happenings throughout the Emerald Coast
Merit by Willow
Located in the picturesque Alys Beach, Merit by Willow offers a curated collection of fine jewelry, on-trend clothing, and elevated accessories.
A masterclass in modern layering, REBECCA PINTO’S FINE JEWELRY COLLECTION brings a sense of personal story to every look. Equal parts cool and classic, each piece is designed to be worn your way.
Contemporary luxury brand STAUD has landed at MERIT, and it’s everything you need for that summer-to-fall sweet spot—think rich textures, flattering silhouettes, and versatile pieces that go from golden hour to your next dinner date without missing a beat.
Designed exclusively for MERIT by Willow, the LE RIVE COIN PENDANT captures the beloved curve of the 30A coastline in solid gold. A timeless keepsake from French designer Gigi Clozeau, it’s a piece that encapsulates the beauty of 30A.
Your jewelry should say something, and this collection speaks volumes. With radiant gold, brilliant stones, and handcrafted details, the WORTH WITHIN COLLECTION is designed to celebrate the power, presence, and polish of every woman who wears it.
Parasol
A stylish hideaway in the middle of Alys Beach, Parasol styles capture the carefree mood of a seaside holiday with a curated collection of clothing and accessories sourced from artisanal brands around the world.
The ZIMMERMANN LINEN FLORAL DRESS is sure to turn heads at any event with its intricate design and embroidery.
To complete the garden party or high tea look, style this dress with a NINAKURU HAND WOVEN HAT. Made with Toquilla straw and genuine leather, these hats offer quality that will stand the test of time.
The SIMKHAI LOW HEEL SANDALS are perfect for the elevated everyday look from dinner to dancing.
And the stunning RAFFIA CLUTCH, with gold-toned hardware and a magnetic closure by CULT GAIA, will give your outfit the perfect last-minute touch.
