Pure & Couture Salon 

36150 Emerald Coast Pkwy #104
Destin, FL 32541

Charity: Mattie Kelly Arts Foundation

Click the green link above for more information about this charity.

Model: Joanna Davis

Joanna Davis is 37 years old and resides in Navarre, Florida with her husband, who serves for the US Air Force, and their two sons, ages 17 and 9. 

Joanna grew up as a military brat and settled in the area when she was 12. She graduated from Fort Walton Beach High School and attended the University of West Florida. She is a Licensed Mental Health Counselor, and she enjoys her job working with high school students and supporting military families. Joanna also has a private practice in Mary Esther, where she provides psychotherapy.  

In 2011, Joanna was diagnosed with breast cancer, which she was able to overcome after a year of intensive treatments, including multiple surgeries, chemotherapy and radiation. Joanna is an advocate in the fight against breast cancer, and she strives to increase awareness among young women regarding the importance of screening. 

While Joanna is grateful to be a survivor of a deadly disease, she has struggled with permanent hair loss. She is grateful to have found Pure and Couture salon and considers it to be a life-changer in terms of the impact hair stylists can have on the self-esteem of their clients. She is grateful to represent the salon in the Emerald Coast Top Salon event, and she plans to rock the runway with a beautiful new “do”!


Chase Yakaboski

presented by



Sponsored by









Traveling Chic

Johnny C

B-Boy Production Inc.

Edit ModuleShow Tags
Edit ModuleShow Tags