Paddler’s Paradise

Stand-up paddleboarding enjoys a strong following on the Emerald Coast



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Courtesy of YOLO Board

Back in the mid-2000s, the sight of a stand-up paddleboarder gliding her way across Pensacola Bay in the morning sun or navigating Destin Harbor at twilight would have had most people doing a double take. Fast forward a decade or so — particularly one in which there was a recession that drove many to set aside their gas-powered toys for less pricey modes of recreation — and this once-curious pastime is everywhere. 

“It has become super, super popular, because everyone can do it,” says Rhys Sharp of Liquid Surf and Sail in Fort Walton Beach. “We tell customers every day, it wouldn’t be so popular if it was hard to do. If you walked into the store, you can paddleboard.”

Stand-up paddleboarding, or “SUP” for short, has its deepest roots in Polynesian culture, but it first gained mainstream popularity in Hawaii in the late 1990s, when big-wave surf legend Laird Hamilton and others used it to oversee surf classes. Today, people of all ages, backgrounds and physical abilities are using SUP to pursue a wide range of adventures, from backcountry expeditions to tournament fishing to cruising their local bay. Paddleboards are sleeker, lighter, tougher and even more inflatable than ever before, and they’re also readily available at big-box stores and popular online retailers. 

“Everybody’s got one,” says Sharp, who, having worked with Liquid Surf and Sail since it opened in 2005, has witnessed the SUP explosion. “Market saturation is there. … Any place that has a coastline has a paddleboard company.”

Florida’s Emerald Coast is no exception. In fact, it’s home to two major players in the SUP industry: the pioneering YOLO Board, which started in Santa Rosa Beach, and leading innovator BOTE Board, out of Destin. 

A Long Adventure

When YOLO Board Founder Jeff Archer describes his introduction to SUP, it makes perfect sense that he went on to build one of the most successful brands on the market. 

“My first time on a paddleboard was something of a spiritual encounter,” he says. “I paddled up on a mother dolphin teaching her young ones how to fish. It was such a powerful moment that I felt that everyone should have the chance to feel this incredible connection to nature.” 

Fueled by their motto, “You Only Live Once!,” Archer and his team started YOLO Board in 2007. 

“We just saw what seemed to be an obvious void,” he says. “Incredible waters, great weather, hospitable locals and visitors with active souls that craved sun, salt and beauty. I felt compelled to add paddleboarding, period. I soon realized that it was going to be a long adventure.” 

Courtesy of YOLO Board

For many coastal residents, paddleboarding is more than just a hobby; it’s a lifestyle. With the most popular brands, YOLO and BOTE, housed along our emerald shores, a SUP is a staple in most beachside households.

Ten years later, YOLO Board has become known worldwide for paddleboards that are not only highly functional, but works of art in the eyes of their customers. Bold colors are paired with YOLO Board Creative Director Jake Meyer’s custom designs to reflect the company’s love of nature and adventure — whether that takes the form of touring, fishing, yoga or racing. In 2017, YOLO Board will introduce 17 new board models in celebration of its 10th anniversary. 

“If I stop and think about all the people who have given so much of their time and spirit to this dream, it chokes me up a little,” Archer says. “Celebrating this year, working on new things and planning for next year and beyond really keeps me stoked every day.” 

Archer’s team of employees happily spread the SUP gospel, holding beginner’s classes, offering tips and answering questions at its main retail store, YOLO Board & Beach, on U.S. Highway 98 in Miramar Beach and at YOLO Board & Bike on 30A in Santa Rosa Beach. The company also has expanded its YOLO Adventures program through which it partners with other brands, communities and resorts to provide activities such as kids’ camps and SUP yoga. 

“The YOLO Tribe is how we think of our family, friends and followers,” Archer says. “The tribe gets together to ride bikes, paddle, workout and just hang sometimes. Everyone is welcome, which is perfect for the newbie that wants to absorb a little paddle culture!” 

With SUP at its core, YOLO Board has grown into a full-scope lifestyle brand, thanks to those loyal and close-knit customers. “Passion draws everyone together and embodies a way of life,” Archer says. “We’ve designed and produced bicycles, custom paddles, apparel, signature coffee — all born out of the vibe of the tribe!”

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